Personalised by You - Designed by LuLu

About LuLu


Founder and Jewelry Designer Leila Sheikha-LuLu from Slovenia, Central Europe is the creative soul behind

LULU DIAMONDS® with an instinct for design and foresight for trends, Leila Sheikha-LuLu designs all of jewelry and works with clients on their custom pieces as well and making their/ your dream jewelry reality.

Her journey began as luxury private jeweler working for Kallati New York and on Cruise ships around the World.

Whilst working as

Trunk-Show ambassador on the Cruise Ships such as Celebrity Cruiseline, Seaborn, Silverseas, Oceania, Cunard, Regent Seven Seas, Viking, Royal Caribbean and many more, being jewelry designer for Kallati™ Jewelry, a company out of New York which has also garnered red carpet events and their jewelry is worn by many celebrities around the world such as Jennifer Lopez, Ariana Grande, Taylor Swift, Chrissy Teigen, Nicole Kidman, Beyonce, Cara Delevingne, Mary J Blige, Selma Blair, Bebe Rexha, Rihanna, Katy Perry...

In 2012, Leila-LuLu started to design jewelry for many Jewelry brands,Auatralian Opal Cutters, Atlantis Gems,

became certified Gemologist and that’s how the LULU DIAMONDS® came into being.

In all these years working in jewelry industry and gaining experience, she came across many gemstone and diamond suppliers which allowed her to get a direct source for Certified Diamonds and all kind of Natural Gemstones.

Leila Sheikha-LuLu have since flourished into a successful jewelry company and being private jeweler, now accessible to everyone.



The name LULU is a girl's name of Hawaiian, Arabic and Tanzanian origin meaning precious "PEARL" calm, peaceful and protected.

LuLu jewelry is dedicated to everyone who has a passion for jewelry and gemstones.

Each piece of LULU DIAMONDS® is manually designed and handcrafted with love. It goes straight from our jewelry bench to you.

Each piece is precisely crafted with accuracy under the hands of highly skilled master jewelers.

The materials that we use are precious metals.

The true fine art of Mother Nature is now available to you.

LULU DIAMONDS® jewelry is 100% authentic and just as unique as you are.

We believe that jewelry reflects a personal style, it creates and brings back the memories that can always put a smile on your face.





LULU DIAMONDS® is a leading provider of exquisite, personalized Diamond/ Gemstone jewelry.

Its handcrafted pieces are created using only the finest materials and feature classic to modern designs.

Each piece is certified by the Gemological Institute of America (GIA) and backed by a commitment to exceptional customer service.